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Combating the Credit Crunch- RNW 2009

Following the huge success of last years event, the 13th annual Real Nappy Week will be taking place from 27th April until 3rd May 2009 across the UK. Since the start of October 2008 around 30,000 jobs cuts have been announced across all sectors of the UK. With parents worrying about money, the 2009 Real Nappy Week, run by the Real Nappy Campaign, will focus on how using real nappies can save families money.

Combat the credit crunch with Real Nappies.  

Following the huge success of last years event, the 13th annual Real Nappy Week will be taking place from 27th April until 3rd May 2009 across the UK. Since the start of October 2008 around 30,000 jobs cuts have been announced across all sectors of the UK. With parents worrying about money, the 2009 Real Nappy Week, run by the Real Nappy Campaign, will focus on how using real nappies can save families money.
Bec Thomas from the Real Nappy Campaign commented:
“As the financial crisis bites in the UK, families are increasingly opting to save money by using real nappies.  Parents can save at least £500 by choosing real nappies over disposables and there are further savings to be made when nappies are passed down and used again.”

As well as the obvious financial gains of using real nappies, parents are increasingly attracted by the environmental benefits. A recent government study that compared real nappies with disposables, found that if washed correctly real nappies can be up to 40% better for the environment.  

Jen Wilkes, mum of three said:
“Most families feel the financial strain when having a family but using washable nappies can really ease that.  They are really easy to use and long lasting.  I have been able to use mine with all three of my children and I could still pass them on to friends or family to use again.”

In celebration of Real Nappy Week many organisations and nappy groups across the UK will take part in events. More details of these will be available in the New Year, along with PR templates and other downloadable marketing materials from the Real Nappy Campaign website. To find out more about Real Nappy Week or the Real Nappy Campaign, contact Rebecca Rapson on 01208 265937.

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