Taxis to promote Real Nappies!

Taxis in Leicestershire are to carry adverts for reusable nappies in a bid to help reduce landfill.

They will carry an image of a baby wearing a striped reusable nappy and the claim switching from disposables could save parents £700 a year.

Nappy Taxis

Taxis in Leicestershire are to carry adverts for reusable nappies in a bid to help reduce landfill.

They will carry an image of a baby wearing a striped reusable nappy and the claim switching from disposables could save parents £700 a year.

The county council said it was part of its ongoing campaign to increase awareness of “sustainable babyware”.

About 50 million disposable nappies are thrown away in Leicestershire each year, officials said.

The council said most of these nappies ended up in landfill sites and could take hundreds of years to decompose.

As well as being a waste of resources, landfills were almost full and heavily taxed, officials added.

Nicholas Rushton, county council deputy leader and chairman of Leicestershire Waste Partnership, said: “The taxis are a novel way to promote the benefits of using real nappies.

“If enough people in Leicestershire start using them it would mean a cut in the amount of waste being sent to landfill and help to improve our environment.”

The Leicestershire Real Nappy Netwrok also runs a lending kit scheme which enables people to try real nappies for free and then claim £30 cashback when purchasing them. See the Leicestershire County Council Nappy page for more info.