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Breast feed – Be a star

Since the advent of commercial formula, in 1912, breastfeeding began it’s slow decline and by the early 1970s over 75% of babies were fed on formula. It was around this time that the “knowledge gap” in breastfeeding truly began. Providing access to the experiences of others is where the www.beastar.org.uk campaign really triumphs, it bridges the 4 decade long knowledge gap and charges us with the responsibility of being the women that our future offspring can rely on for breastfeeding advice.

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beastarSince the advent of commercial formula, in 1912, breastfeeding began it’s slow decline and by the early 1970s over 75% of babies were fed on formula. It was around this time that the “knowledge gap” in breastfeeding truly began. What we have now is around 3 to 4 decades of women who were raised on, and went on to raise their own children on, formula and as a result the “art” of breastfeeding has been lost.

Years ago breastfeeding was better understood than it is now. Cluster feeds, growth spurts and nursing strikes were all things that a female relative could give you vast amounts of advice on, your mother in law would have instructed your husband to wait on you, hand and foot, while you endured 6 solid hours of feeding in the night. Nobody would have stared at you for feeding your child in a café, in the park on in their home. It was, as it should be, the norm.

The most troubling result has been the impact, in recent years, upon the number of young mothers choosing to breastfeed and, from those who do, the number who continue past the initial few weeks. Some 65% of women over 30 attempt to breastfeed compared to around only 25% of younger mothers. Societal attitudes are, no doubt, to blame for this astonishing gap

but, despite campaign after campaign nothing seems to be reaching this group of women.

In the absence of inherited knowledge exist breastfeeding counsellors, forums and support groups and, for younger women, these can be invaluable. In this modern age… the youth of today are going online to get support.

This is where www.beastar.org.uk steps in…  You might have seen their posters in your local hospital’s antenatal clinic and never given them a second thought, you might have had their leaflets in your bounty pack and discarded them… Be a star is a campaign based in northern England which offers a support system specifically aimed at young women to promote the image and, equally, the reality of breastfeeding. It contains not only helpful, practical advice on a manner of breastfeeding related issues but also the words of real young women detailing their own experiences.

The site is loaded with images of glamorous looking women feeding their babies in a celeb like pose. It’s ostentatious and it makes no apologies for this. The images are of real women, really feeding their babies.

Providing access to the experiences of others is where this site really triumphs, it bridges the knowledge gap. So, while the site might stumble viagra without a prescription a little in suggesting that breastfeeding is not painful unless you’re doing it wrong, many women’s experiences prove otherwise. At first, it can be incredibly painful. This site reaches out to women to share their experiences and brings them together as the new face of breastfeeding. Young, beautiful and clued up. It charges us with the responsibility of being those women that our future offspring can rely on for advice.

Another important aspect of the site is it’s encouragement for young dads who are often left feeling a little useless and caught in between their partner and family. All too often women are hearing that breastfeeding is selfish as they are “hogging” the baby and this is from family, people meant to support us. Be a star empowers dads and enables them to protect their partners against the kinds of comments that might become too much for a young, nervous new mother. It shows them how to be involved and how to bond with their babies without feeding them.

Breastfeeding can be incredibly overwhelming at times and, without the support and knowledge of your family, it can become too much. When breastfeeding mothers are portrayed unfairly, it can become too much. Sometimes, all it takes is knowing that somebody else has been there and gotten through it to spur us on. The be a star campaign’s website is almost everything a young breastfeeding mother and her partner needs to succeed.

If you’re thinking of breastfeeding, whatever your age or you’re struggling on any issue at all… give www.beastar.org.uk a try, it could make a huge difference to your life.

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