Successful Real Nappy Week Highlights Strength of Real Nappy Market

The 14th Annual Real Nappy Week has been touted as the “most successful to date”.

The success of Real Nappy Week 2010 indicates an increased support for Real Nappies across the globe.  A general rise in interest in Real Nappies has been clearly demonstrated by the increase in traffic to websites selling and advising on Real Nappies. Read on…

realnappyweekGo Real, the Real Nappy information service, received over 11,000 visits in the month leading up to Real Nappy Week 2010, which is an increase of 267% on the figures for 2009. As the focal point of Real Nappy promotions, Real Nappy Week has attracted 100% more visitors to the website than in previous weeks.

Jon Rolls, CEO of Go Real said:
“We are delighted by the response to Real Nappy Week and have had reports from many of our members of increased website activity during the week.  We are confident that this will result in a surge in Real Nappy sales.”

Many Real Nappy purchases are made online and to reflect this Go Real geared the event to internet users.  
Jon explained:
“The week was launched on 26th April by the World’s Largest Nappuccino, an event which attracted hundreds of visitors but many more were able to watch live online.  For the first time ever there were a series of online events as well as the Nappuccinos, demonstrations, talks and road-shows that a Real Nappy Week traditionally comprises of. Consequently, people were able to get involved with Real Nappy Week from the comfort of their own home.”

It’s not just the UK that has seen more interest in Real Nappies, as more and more people across the world are choosing to Go Real.  Real Nappy Week has seen events taking place as far afield as South Africa, New Zealand, Europe and the USA and reports from their representatives indicate that they have been a great success.

Real Nappies are quickly becoming more of a mainstream product, with many household names now stocking Real Nappies or even developing their own products. ASDA, Waitrose, John Lewis, Boots and Lloyds Pharmacy are among the high-street retailers selling Real Nappies, and Mothercare has not only developed its own range of Real Nappies and accessories, but sells over 100 different reusable nappy products through their website.

It’s not just the big businesses that are benefitting from the increased interest in Real Nappies.  The market is currently sustaining a raft of businesses run by the new breed of “mumpreneurs” who are running well designed websites which offer a personal touch and are also gaining recognition for their efforts:

Laura Tanner of the aptly named fill-your-pants.com was recently successful in reaching the finals of the Leicestershire Business Awards and said:
“I definitely feel as though Real Nappies are taken more seriously these days, the products that are now available are so well designed that we are happy to be selling high quality items to parents and able to offer them a huge choice.”
There is no doubt that high profile events such as Real Nappy Week really help businesses such as Laura’s boost their sales.

Sarah Holmes of Nappy Know-how.com advised:
“We’re only a very new business, having launched our site at the end of March, but we’ve seen things blossom in the last few days. Traffic through our website has more than doubled, and I’ve had several bookings to do talks at local groups. We launched our promotions for Real Nappy Week at a local Baby fair on Sunday, and various people told me they’d attended especially as they knew it was the start of Real Nappy Week.”

Go Real, the organisers of Real Nappy Week are planning to capitalise on the renewed interest in using Real Nappies and aim to help more parents save money and the environment by going real.


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