Frugi ‘Cut 4 Cloth’ Clothing Review

Frugi are an Organic clothes company started in 2004 by Lucy and Kurt. They decided to launch a clothes line that would fit around their little ones cloth bottoms! They use organic and fairly traded cottons which are made in ethical factories by adults. The clothes are fun to wear and hard wearing enough to last.

Our Nappy Guru for Kent, Ruth Neal has been twilighting as a Frugi Crusader! Here is her review of Frugi’s gorgeous ‘cut 4 cloth’ clothing!

frugilogoI love a bargain, and when I was younger I thought that cheap automatically equalled a bargain. As I’ve got older I’ve realised that some things are worth paying a bit more for.

This season I have been lucky enough to be chosen as one of Frugi’s Spring/Summer Crusaders, my (unpaid) job is to spread the Frugi word so that more people get to hear about their gorgeous organic children’s clothes and breastfeeding wear.

There are many MANY reasons I love Frugi (and go on about them to anyone who’ll listen). As a mummy to 2 girls I’m always on the hunt for clothes that aren’t insipid pale colours or cutesy designs, I love strong colours and bold designs. I also think it’s important for children to be children, rather than mini-adults or worse still mini-teenagers. So many clothes ranges are inappropriate for children either in their design or functionality. Frugi clothes are perfectly designed for children to be children, including being hardwearing and long lasting (it’s not unusual for Frugi clothes to be handed down to 3 or 4 or more children!) Another huge bonus is that the clothes are designed to be ‘cut 4 cloth’; in fact this is what the company started out life called. The trousers and bottoms are just that little bit roomier to allow for those squidgy cloth bottoms, whilst at the same time being suitable for disposable users too.

One of the reason I use cloth nappies is to avoid putting the multitude of chemicals found in disposables next to my daughters’ skin. The same goes for wearing organic clothes too. It definitely seems to have made a difference to my youngest daughter’s eczema. My eldest will always, when given the choice, choose Frugi clothes over the other clothes in her wardrobe. As well as being organic, the cotton is fairly traded and the clothes made by adults over the age of 19 who are paid a fair fixed salary for their work. After all I don’t want my children’s clothes made by other children.


Daisy and Poppy looking beautiful in their Frugi apparel!

Finally in our world where everyone seems to be ‘out for themselves’, it’s refreshing and inspiring to find companies who are part of the 1% for the planet scheme as well as taking pride in their ethical and responsible business practises. The 1% scheme means 1% of turnover goes to charity regardless of whether or not a profit’s been made! The charities supported are Pesticide Action Network UK and Cornwall Wildlife Trust’s Marine Conservation Programme.

During the Spring/Summer season you can get 15% off full price items and free delivery (usually £3.95) by using code RUTH at the checkout.

For more information about Frugi check out http://www.welovefrugi.com/planet-frugi/frugi-in-a-nutshell/

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